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By Shabbir Hussain
ISLAMABAD, 16 Oct, Diplomatic Star(DS): Swedish Ambassador to Pakistan Henrik Persson has stressed upon on the healthy lifestyle, increasing trends of using bicycle, efforts reducing carbon and termed it vital for healthy ,sustainable future societies.
The Ambassador said this while addressing an event titled ” The seven-day Challenge – Eat, Move, and Live Sustainably” jointly organized by the Embassy of Sweden and WWF-Pakistan.
Henrik Persson said that the aim of the campaign was to promote eco-friendly lifestyle choices and create awareness about their impact on the environment.
The envoy said the campaign is challenging as many Pakistanis as possible to live, eat and move smart for seven days.
He said that It will highlight small yet sustainable changes that individuals can make in their daily routines. As the number of participants grows, the challenge will contribute to a greater public awareness about climate change and reducing individual carbon footprints, he remarked.
The envoy highlight the importance of the campaign and said that the challenge receives much-needed public attention, climate activists, influencers, and policy makers will participate and actively promote the challenge through their social media platforms such as Facebook, Twitter, and Instagram.
The ambassador said “Let’s start a more sustainable and smarter lifestyle together today! It can be as simple as saying no to single use of plastic products or using a bicycle whenever you can to reduce your carbon footprint.”
He urged the people be part of the solutions and the change, make a practical change in your daily lives from now on. “I see huge potential for Pakistan and Sweden to collaborate even further in this area, as both countries aspire to fight climate change and lead the green transition.”

WWF-Pakistan’s Director General, Hammad Naqi Khan said, “We are witnessing the impact of human activities on the environment; including droughts, heat waves and floods. As the world embarks on the UN decade for ecosystem restoration, Pakistan is well-positioned to take advantage of a wide window of opportunities.
The government, private sector and non-profit organizations are all aligned towards the preservation of natural resources. Despite this, plastics account for 65 per cent of the total waste in Pakistan and 36 million tonnes of food go to waste every year.
This campaign with the Embassy of Sweden is an effort to create awareness around this issue and address the missing link, by encouraging individuals to step up and make eco-friendly choices for a sustainable future.”

Federal Minister for National Food Security & Research, Syed Fakhar Imam attended the event as Chief Guest. Senator Seemi Ezdi, Chairperson of Senate Standing Committee on Climate Change was also present as a special guest.
During the event a panel of experts, including Swedish Company representatives from Tetra Pak Pakistan, Tundra Founder AB, and H&M Hennes & Mauritz AB, shared their business strategies to address climate change. Another panel featured the Chair of Islamabad Wildlife Management Board and experts from WWF-Pakistan.
Saaf Suthra Sheher talked about rethinking lifestyle choices and discussed some of the easiest and most impactful habits on the individual level.
The event was attended by partners of Sweden and WWF-Pakistan from different spheres of the society including high-level officials from government, diplomatic missions, private sector, Swedish alumni, media, and the civil society.